Did you know that your website design is a key element in Google’s ranking criteria for search engine results? If you’re not sure whether you need to hire a professional to update or refurb your website, or build a completely new site, just that alone should persuade you. But just in case it hasn’t, here are 5 really good reasons why good web design is so important for your business, from Freelance SEO Essex, the highly recommended Essex web design team.
Why Do I Need Good Web Design?
Your website is the online shop window for your business. The way it is designed creates that all-important first impression for visitors and how they perceive your brand. It can either encourage them to stay on your website and explore its pages, or it can send them away directly into the hands of your competitors.
A good web design can be the difference between a poorly performing business and increased leads on your web pages, leading to improved sales and revenue. So, let’s talk about the benefits of good website design.
The First Impression
Your website is literally the window to your business. Imagine someone walking along the street and seeing your physical shop window. What’s in the window tempts them to walk in through the door. Well, it’s the same for your website. When a visitor to your web page views it for the first time, you have just a few seconds to make that vital first impression and you need to make a positive impact.
SEO Optimisation
Many of today’s website design elements are key factors in SEO. The structure of your website, which is all part of the design, should be easy to view and navigate, not only for your visitors but also for search engine bots to crawl your website and find the content that is relevant to a search term. SEO is probably the single most important element of your website design – get this wrong or not keep it up-to-date and you could find your business sliding down the page rankings fast!
Builds Trust And Credibility
Most people turn away from a poorly designed website, not only because it isn’t user-friendly but, more importantly, because it doesn’t build trust and credibility. Imagine two doors into very similar shops on the high street; one is painted a nice shiny white color that looks pristine and inviting whilst the other is faded in color and the paint is peeling off. Which one would you choose to enter? Exactly! That’s just how visitors to your website are going to feel if your website is not up to scratch. This includes making sure all your web pages are consistent – content, keywords and phrases, typeface, font size… it all counts.
Customer Experience
When a visitor lands on your website, you want to give them the best customer experience possible. Your web design is crucial in ensuring your customers can easily navigate your site to find the answers they’re looking for, and the products or services they want to buy. This includes your contact details, your social media links, and call-to-action buttons.
Beat Your Competitors
We all want to do that, don’t we? Well, a well-designed website can do just that. Let’s go back to the first impression for a moment; in those few seconds on landing on your web page, if your visitor bounces off they’ll end up on a competitor’s site. By building good web design, you are more likely to retain that visitor, and giving them the best in customer experience will go a long, long way to converting them into paying customers.
Like dressing a shop window, designing the best website for your business can make all the difference in any competitive landscape.
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